The Best Way to Sell your Home

With market conditions constantly changing and no two properties ever the same, there’s never one ‘tried and true’ method of selling. The type of property you wish to sell and the timeframe in which you want to do it will ultimately determine the most appropriate and effective marketing strategy.

Harcourts sales consultants are top achievers, and while the result should always be what’s best for you, that outcome can be achieved in a number of different ways.

Exclusive listing

The best option is listing exclusively with one company. By exclusively signing with Harcourts, your home is immediately entered into our extensive international database, gaining exposure to more than 6,500 Harcourts sales consultants in around 900 offices worldwide. Your property is also featured on our website.

Exclusive listing avoids the frustrations and lack of action so often experienced when dealing with a number of different real estate companies. It sidesteps the conflicting agendas and different procedures, and maintains a strong brand grounding for your property. Most importantly, listing your home with Harcourts ensures your home is backed by the best possible resources come sale time.

Auction

The advantages of an auction are numerous. You set the terms, conditions and deadline. You agree on an undisclosed minimum reserve price, with no pressure to sell if the property fetches a lower than expected bid. There’s also the very real possibility of achieving a higher price – especially if keen buyer interest promotes competition.

You’ll also attract only genuinely interested, unconditional buyers with no subject-to-sale or subject-to-finance uncertainty. There is even the opportunity to accept offers prior to auction day. High sales rates and short time on market have many regarding auctions as the most successful method of selling.

Auction marketing motivates genuine buyers to act. It’s also the least disruptive and intrusive method because you only need to open your home at times that suit you best.

Tender

This method of marketing creates a high profile for your property and establishes a competitive environment.

You can set the terms, conditions and deadline, however buyers can also stipulate their terms and conditions. Prospective buyers have only one opportunity to put forward their most competitive bid. Your Complete Property Selling Guide 15 You have the opportunity to accept, decline or continue negotiations with any interested party. It’s your choice. You’re in control. Increased enquiries and inspections are often generated by this sales strategy. All tender details remain undisclosed and absolutely confidential.

General listing/Open listing

A general listing or open listing means that you can list your property for sale with multiple real estate agencies. Getting many people from different real estate companies working for you may sound great, but in reality it can be confusing and frustrating. The lack of co-ordination, cohesion and focus is often more disruptive than advantageous, and personality and ego conflicts can add to the stress and sense of dislocation many sellers experience.

To get the maximum amount of time, effort and resources spent on your property, the best option is listing exclusively with one company. You’ll then have your appointed sales consultant assume total responsibility for the successful sale of your home.

Private Treaty

A Private Treaty sale is where negotiations are carried out ‘in private’ between your sales consultant and the buyer. You will then negotiate the terms with prospective buyers. Private Treaty allows for greater flexibility for both you and the buyer as certain conditions can be negotiated into the contract at your request or the request of the prospective buyer, such as subject to a building inspections or finance.